LED lighting for the lighting market has brought the core competitiveness of the spectacular
Facing the huge market opportunity and so crazy market of lamps and lanterns (see map) competition, big world led enterprises are in increase research and development efforts, new technologies continue to make breakthroughs, the pace of innovation of LED lighting technology is accelerating. Identify and consolidate the positioning of the competition in the lighting market.
At present, the LED lighting industry has formed in three regions of the United States of America, Asia, Europe, for leading the three pillars of the industry distribution and the pattern of competition. The five giants Nichia, Toyoda Gosei, Cree, Philips, OSRAM and other monopoly the high-end product market, the five companies have their own features in the product and the market have formed the complete LED industry chain. They make use of their innovative advantages in the field of new products and new technology, mainly engaged in the production of high value-added products.
Positioning of the core competitiveness of the lighting market in 2011
Traditional lighting giant introduced LED new light source to accelerate the formation of new business models. Governments actively develop environmental regulations, prohibit the use of incandescent lamps. In addition, it is worth mentioning that China's Taiwan region in recent years, the rapid rise of the LED industry, its chip production and packaging production occupies the world's first position. Data show that China's Taiwan products market share in the world more than 60%, but its product grade can not enter the first echelon.
Due to the global lighting electricity consumption topped the annual total consumption 20%, of which up to 90% of the electricity can is converted into heat energy consumption, is not with economic benefits, under the consideration of environmental protection, energy saving, LED lighting has quickly become popular technology and the industry's attention. At the same time, governments actively develop environmental regulations, in the market and regulations under the dual interests of the stimulus, the global LED industry scale showed a rapid growth trend.
The benefit of LED lighting is obvious. Australia in 2007 in the world's first introduction of the ban on the use of incandescent lamps and regulations, the European Union in March 2009 passed the relevant regulations on the elimination of incandescent lamps. Therefore, the international top two traditional lighting companies OSRAM and PHILPS in recent years to speed up the layout in the field of LED lighting. Their entry to promote the rapid development of LED lighting market, but also to speed up the pace of LED technology progress. The advantages of LED lighting is self-evident. LED light emitting efficiency is very high, life is very long, it's luminous efficiency can reach 2.5 times of fluorescent lamp, incandescent lamp 13 times. The luminous efficiency of incandescent lamp is very low, only 5% of electric energy can be converted to light energy, and 95% of electric energy has become a heat wave. With the rapid development of LED industry in the field of lighting, the traditional lighting giant hopes to introduce a new light source design and make more innovative lighting products. Therefore, two areas of LED lighting and conventional lighting is gradually combined, accelerate the formation of a new mode of commercial lighting, which is conducive to the use of the rapid promotion of LED lighting.
Russia's growth in emerging markets as high as 166.8%, the South American market growth of about 121%, the Middle East market growth rate reached 43%, Africa is relatively slow growth rate of only 14%. In emerging markets, only the ASEAN market is not up and down, down 8.6% over the same period last year.
The problems existing in the current lighting industry, mainly in the long-term development strategy of consciousness is not strong, quick behavior is obvious, the quality of the products and a lack of effective control, mainly in the low-end market, export, market competition ability is weak, these are both helping and regulatory focus and industrial structure structure optimization and upgrading of the difficulty and focus. In the first half, by the international economic recovery of favorable factors, Zhongshan lighting products exports increased by a large margin, but the export in the process, the quality of the products lack of effective control, mainly in the low-end market, export, market competition ability is weak problem is still relatively prominent.
In view of the problems existing in the lighting industry, Zhongshan Inspection and Quarantine Bureau since the second half of 2009, which increased the of efforts helping production enterprise. Combining with the advance of the new classification management approach, plan, to send business backbone to help enterprises to find the problems and symptomatic drugs, encourage enterprises to take the road of brand quality,. Since 2008, by the high-end markets in the United States, Europe suffered subprime crisis, the credit crisis in Greece and other effects, Zhongshan many electric light source and lighting companies in the development of low-end products mainly in the Middle East, South America, ASEAN region, for the pursuit of profit blindly to meet the requirements of low-cost customers, reducing the overall quality of export of lighting. Among them, the energy-saving lamps, outdoor lights, LED lights are more prominent.